Pre-launch · UK commercial contractors
Letters go out on your letterhead, the week a business needs you.
Every day we watch for the moment a food business in your patch needs work doing. A new kitchen opening up. A hygiene rating that's just dropped. When it happens, we print your letter on your letterhead and put it in the post.
Nobody else gets sent the same name.
A worked example, start to finish. A rating drops from 5 to 3 and a letter goes out on your letterhead, while you're on a job.
You know how this one goes. £60 to £120 a month for the listing. Another £15 to £40 every time somebody fills in a form. Then you ring them and they've already had three calls that morning, because the same form went to three of you.
We're not waiting for somebody to fill in a form. We're watching for the thing that happens just before a business starts spending. A kitchen opens. A rating slips. An inspection is coming and they know it.
We don't sell clicks, and once a name has gone to you it doesn't go to anyone else. While you're subscribed, your area is off the market for your trade. That's enforced in the database, not by us remembering.
Write your letter, and that's your bit done. After that, anything that fires in your patch gets printed and posted for you. You're not keeping a list and you're not writing letters on a Sunday night.
| Shared-lead directories | Wiramu | |
|---|---|---|
| Who gets the name | Sold to several contractors at once | One contractor, one trade, one territory |
| What you pay for | £60–£120/mo listing + £15–£40 per form fill | One price for the territory. Every letter is free |
| When they hear from you | After they've filled in a form and called three others | The working day after the trigger fires |
| If nothing fires this month | You've already paid the listing fee | You've still paid for the territory, but no letter means no extra cost either way |
Live today
Each one tells you something different about what a business is about to spend money on. You pick the ones your trade can actually sell into.
Day one, before anyone else has been near them.
It turns up before it's been inspected and before it's picked a single supplier. Most of the volume is here, and it's the one trigger that fires in every kind of area.
shopfitterscatering equipmentrefrigerationcommercial wasteEPOS
They got re-inspected and came out worse than last time.
This is the one everybody wants, and it doesn't happen often. A handful per council in a year. That's exactly why it's worth holding a whole area rather than sharing one.
deep cleanerspest controlcompliance consultants
On these sub-scores, a higher number is worse.
The headline rating and the scores underneath it move separately, so a place can still be showing a 4 or a 5 while its cleanliness score goes the wrong way. Anyone filtering on "0 to 2" walks straight past these.
pest controlextraction & ventilationmaintenance
Sitting on a 3 or below, and nobody's been for a year and a half.
They know somebody's due. This is the trigger that keeps a quiet rural patch worth having, because it doesn't depend on much happening.
deep cleanerspest controlventilation engineers
More coming Safety notices, fire safety, licence applications and company registrations are being built. They're not in the product yet, so we're not going to sell them to you as though they are.
How you reach them
Everything goes out as a letter today, and that's not a consolation prize. Your
letterhead on the manager's desk the week the result lands does better than a
cold email into an info@ address nobody reads.
Working now
Printed and posted for you, on your letterhead, the working day after something fires in your patch.
Building for launch
Contact details on top of the trigger, so you can ring while it's still warm and follow up in writing.
Building for launch
Every business marked as a limited company or a sole trader, so you know which rules apply before you dial.
Worth knowing Whether a business is a limited company or a sole trader decides whether anyone is allowed to ring it or email it at all. The rules are different for each, and most food businesses are sole traders. We're checking that per business rather than handing you a pile of numbers and letting you find out the hard way.
When your area comes up, we'll show you what actually happened in it over the last twelve months. The councils you'd be covering, split by trigger and by trade. No range, and no "up to".
A pest controller and a shopfitter get different numbers for the same postcodes, because they buy different triggers and can sell to different places.
A place inspected twice in the window only gets counted once, and anything that's since shut doesn't get counted at all. If the number's wrong, it's wrong in your favour.
Within one working day of the change showing up in the data we watch. That's the honest clock. A change has to be published before anyone can see it, and that doesn't happen at the same speed everywhere. We've watched one batch arrive across six days.
Ask them how they know the inspection happened. Nobody in this market is faster than the moment the result gets published, whatever they put on their pricing page.
Set it up once
Your logo and your own wording, with the badges you hold. CHAS, BAFE, whatever's on the van. Nothing on the page says our name.
The business name, the town, the rating. You write the sentence once and we drop the specifics into it.
You pay for the territory, not the letter. Every trigger that fires in your patch goes out printed and posted, at no extra cost, for as long as you hold the area.
Fixed footer Every letter carries a footer we add ourselves: where the information came from, that we're independent of any regulator or council, who we are, and how somebody stops the letters. You can't remove it, and your wording can't push it off the page.
We're not selling this to everyone in your postcode. Get on the list for your trade and your area, and you get first refusal when we open there, in the order you joined. If somebody gives a territory up later it goes back to the list the same way, 48 hours each turn. We'd rather say that now than let you think it's yours forever.
GDPR itself is one rulebook, but how it applies here isn't a single answer: it depends on how each business is set up. Every letter carries a fixed footer stating where the information came from and how to stop future letters, and it can't be edited off the page. We also check whether a business is a limited company or a sole trader, because that decides who's lawfully allowed to be phoned or emailed, and the two are treated differently before that channel goes live.
One price for your territory, based on the number of triggers it produces. Every letter that goes out after that is free. When your territory opens, you'll see the real count for it first, so you know what you're buying before you pay anything.
While you hold it, nobody else in your trade gets sent a name from your area. That's enforced in the database, not by us remembering. It isn't yours forever though: see the next question.
It goes back to the waitlist in joining order, released in 48-hour turns. Whoever's next gets first refusal, same as you did.
Phone and email are badged "Building for launch" because whether a business can lawfully be rung or emailed depends on whether it's a limited company or a sole trader, and most food businesses are sole traders. We're checking that per business first rather than handing you numbers and letting you find out the hard way.
A directory sells the same enquiry to whoever's paying that month. We watch for a specific trigger, in your territory, for your trade only, and nobody else gets that name while you hold the area.